Success does not just happen for technology product companies. Success happens by understanding your market, understanding your product and by carefully positioning that product into an ever changing market.
A sailboat cannot sail into the wind, a sailboat needs to tack through the wind to get to her destination.
Still, by carefully understanding the destination, the wind and by designing a sailboat to be able to foil and lift itself out of the water, a sailboat can make it’s own wind and reach speeds of 100km/h (60 mph) in only 20km/h (11 knots) of wind.
Close-Hauled GTM aims to provide that capability technology to product companies. We augment your team with decades of experience in understanding markets, understanding technology, its limits and where it can pivot and help you position your product into that market.
We can help with a seat at the executive table to develop and adjust a strategy, we can review your market data and help develop positioning documents including sales training, sales presentations, we can help with fine tuning sales pitches or we can help with defining your product and assist with product market fit if you are an early stage company.